WEBSITE DEVELOPMENT & MARKETING

WEBSITE DEVELOPMENT

Developing a new website requires attention to a wide variety of traditional and internet specific marketing techniques and strategies. Traditional branding and marketing experience frames the overall process, while new “internet specific” marketing tools, like social media optimization (SMO) and search engine optimization (SEO), are critical to achieve success in the internet arena.

We have a wide range of experience in traditional advertising, marketing and branding, as well as, website design, website production and SEO and SMO techniques. We focus this expertise throughout the planning, design, copywriting and production of your website. This ensures that your website is optimized at the deepest levels for both your viewer and for the search engines. Our arsenal of web development tools includes:

• HTML 5
• CSS 3
• PHP
• jQuery
• SQL Database
• Technical Programing Optimization to Industry Standards
• Cartweaver and Shopify eMarketing Platforms
• Copywriting and Editing
• Search Engine Optimization
• Social Media Optimization
• Citation Monitoring and Updating
• Blog Support
• Responsive Development with Twitter Bootstrape
• Wordpress and Shopify Theme Development
• Webmaster Services with ongoing SEO & SMO
• Analysis & Rejuvenation of Poorly Performing Websites
• Google Analytics and AdWords Management

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO) is a critical factor in the success of your website. It's essential to employ SEO techniques throughout the planning, design and implementation stages of your website. If your current website is not performing up to your expectations, let us analyze its structure and content for S.E.O. quality. We can improve your site's performance so you can start realizing a return from your online investment.

WEB MARKETING

Websites are a unique marketing platform that require expertise in copywriting and design that specifically targets the internet consumer and search engine bots. A good “user experience” isn’t all it takes to have a successful website. If your website isn’t well understood by search engines (poor SEO execution), it may never be served up to a prospective viewer. It essentially won’t exist... zero ROI!

Understanding the interplay of branding, internet marketing, search engine optimization and social media leveraging are all critical to the overall success of any website. We are experts at bringing all these factors together to optimize your website’s potential. All of our work — whether for a new website or rejuvenation of an existing website — incorporates all these principles.